The Conair PRODog Pet-It Shampoo Massage Brush has thick bristles that gently massage and stimulate the coat for healthy, shiny fur during shampooing. The bristles work to distribute pet care products evenly through the coat. Also works great when used to massage your pet. Features Palm-Petting Grip Technology. Slip the grip through your fingers to hold the brush comfortably in the palm of your hand! Pet-It allows you to groom your pet comfortably with the petting motion your pet knows and loves.